Restaurants, Car Wash to Open Next Week in Traverse City | Business


TRAVERSE CITY – Two downstate specialty restaurants have scheduled opening dates next week for new locations in Traverse City, while a car wash will open on October 25.

  • The Detroit Wing Co. is scheduled to open Oct. 18 at 1201 E. Front St. The restaurant offers classic chicken wings, boneless wings and chicken fillets with “19 signature sauces”.
  • The Big Salad opens October 21 for its new location in Traverse City at 332 E. Front St. The restaurant is focused on a make-it-yourself salad option that claims to offer “17 million ways to personalize your salad or wrap ”, thanks to the different fillings available.
  • Away from downtown and the restaurant scene, the Green Mitt Luxury Auto Spa, located at 1840 North US 31 in Traverse City, will open on October 25 from 7 a.m. to 9 p.m. The company will be offering free car washes the week of October. 25-29, according to a statement.

Green Mitt is ready “to deliver an incredible customer experience through state-of-the-art facilities, great staff, herbal soaps and less water use, which translates into a green car and sparkling clean, ”according to a statement.

Detroit Wing Co.

Detroit Wing Co.’s Traverse City franchise owners are Cheboygan High School graduates Adam Earle and Nichole Panik Earle.

The Earles are first-time franchisees at Detroit Wing Co., but both have hospitality backgrounds.

In 2018, the couple moved from Grand Rapids to Traverse City to open a Firehouse Subs franchise at 3664 NUS 31 South and a second location in 2020 at 1100 W. Main St. in Gaylord. Nichole Panik Earle’s family owned a restaurant and a campground in northern Michigan.

Adam Earle has said he’s ready to open the doors to the Traverse City restaurant. The restaurant is adjacent to Third Coast Chiropractic, in the same building that also houses Dickey’s Barbecue Pit.

“Knowing the solid reputation that Detroit Wing Co. has built in the region, and the quality and consistency of its product, we could not be more excited to introduce DWC to the Traverse City community,” said Adam Earle in an email. “Having a background in the hospitality industry, my wife and I quickly identified DWC as a brand we wanted to partner with to help our business gain a foothold here. “

Headquartered in Eastpointe, metro Detroit, Detroit Wing Co. has expanded to 11 locations since its launch in 2015. DWC plans to open seven additional locations by early 2022.

“With the opening of our Traverse City location, we have responded to a long-standing demand to bring the Detroit Wing Co. brand to northern Michigan,” Founder Gus Malliaras said in a statement announcing the opening. . “We look forward to taking root in this community and bringing our award-winning chicken wings, fillets and sides to TC. “

The Detroit Wing Co. location in Traverse City will be the only one north of Grand Rapids. Another franchise is coming to Allen Park, according to its website.

There are currently 10 Detroit Wing Co. restaurants in Michigan, including two in Detroit (Mack Avenue and MGM Grand Hotel and Casino). Other restaurants can be found in Chesterfield, Eastpointe, Grand Blanc, Grand Rapids, Livonia, Southfield, Taylor and Troy, according to the company’s website.

In addition to Traverse City, the DWC website says other “upcoming” locations include Allen Park, Davison, Roseville, Sterling Heights and Woodhaven.

All Detroit Wing Co. items are made from scratch daily, according to a June 9 Record-Eagle article.

In addition to wings and chicken fillets, the restaurant’s side dishes include macaroni and cheese, fries, poutine, cornbread muffins, coleslaw and potato salad. . Some of the most ordered sauces include Classic Buffalo, Creole Parmesan, Honey Chipotle, Whiskey BBQ and Sweet Heat, according to a statement.

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The big salad

Big Salad, LLC founder and chairman John Bornoty said he was considering Traverse City and downtown in particular for a new location.

The Big Salad will be adjacent to the Harley-Davidson Traverse City Zips. Zips and Big Salad are located in the building that was the former home of Yen Yoga and Fitness.

“We are very happy to come to Traverse City,” Bornoty said in an April 1 Record-Eagle article. “We’ve been watching Traverse City for a long time. Great real estate is hard to find on Front Street.

Nathan Blessing and Ben Jackson are Traverse City franchisees for Big Salad. Blessing said earlier that the franchisees wanted to open two more locations in northern Michigan within the next three years.

“We are excited and eager to be a part of Traverse City’s growing restaurant scene and the general business community,” Blessing said in an email. “Traverse City has always been welcoming to new businesses. Throughout the construction period, the community has been very welcoming to us and we look forward to serving them.

On opening day, October 21, activities will include Big Salad gift card giveaways to the first 50 customers and samples. There will also be a design for a free one-year salad or sandwich pack, according to a statement.

The Big Salad menu includes 12 salads, six sandwiches and wraps, and five soups. It also includes six signature smoothies and chocolate chip cookies baked daily with Hershey’s Kisses. Bornoty said the emphasis was on “high quality food without preservatives”.

“Everything is fresh in the store everyday,” Bornoty said this spring. “Even the salad dressings are freshly made every day in the store. “

There will also be a do-it-yourself salad option that claims to offer all 17 million different combinations.

“My wife is a high school math teacher,” Bornoty told the Record-Eagle April 1 article. “She did the math on this one.”

The new Traverse City restaurant will open for indoor dining, take-out, curbside pickup as well as delivery via Door Dash. Hours are 11 a.m. to 7 p.m. Tuesday to Sunday.

An outdoor dining area is planned for the downtown location in 2022.

Bornoty formed Bornoty Holdings in January 2005 and launched The Big Salad, LLC in 2007. The first restaurant opened in Grosse Pointe in September 2008.

The Big Salad opened a new location in Detroit at the Mercy Law School at the University of Detroit in August and has new locations in Farmington and Cincinnati slated for 2022.

Green Mitt Luxury Auto Spa

Majority owner Mark Wanner of Reed City is bringing a car wash to a nearly 5,000 square foot building in East Bay Township, the former site of a Hooters restaurant built in 2007 that went out of business on the site at the end of December 2014.

A ribbon cutting is scheduled for Oct. 24 “for friends, family and the press” ahead of the grand opening to the public on Oct. 25, according to a statement. The grand opening is from 7 a.m. to 9 p.m. and Green Mitt will be open during these hours seven days a week.

Wanner owns two Reed City-based construction companies, Northern Castle Homes and Pole Barn Living, according to a Record-Eagle article from March 18, 2021 on demolition and construction.

“We had looked at the idea – we had talked about the car washes as a great investment,” Wanner said in the mid-March article about his first foray into a car wash. “And decided to dig a little deeper into the matter.

“About two years ago, we started looking at it – we did feasibility studies and pro formas, etc., of different areas. “

Green Mitt will be offering free car washes the week of October 25-29 as part of its grand opening. Green Mitt said he would use “plant-based soaps and less water, resulting in an eco-friendly, sparkling clean car,” according to a statement.

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