New Nomos Watches, Tangente Neomatik, Unveiled in Gray
Classic meets cool in the design of the platinum gray watch from Nomos Glashütte
Two new Tangente Neomatik watches are inspired by the clean German design codes of Nomos Glashütte
German watch brand Nomos Glashütte infuses classic watch design with a freshly contemporary hue in new Tangente Neomatik models, with two new sizes offering a modern take on the company’s most popular timepiece.
For Judith Borowski, Chief Branding Officer of Nomos Glashütte, key design elements of the watch – from the clean typography to the facets and flat sapphire crystal – meant that only minimalist hues would suit this new edition. ‘This watch is an icon that should only be changed with care in terms of design. Black and white, silver and gray suit him best. Plus, draw colors in homeopathic doses,” says Borowski. ‘Now gray – platinum grey. For me, this watch corresponds to our time. We no longer aspire to changing fashions, but to values, to things that last. A mechanical watch from Glashütte is a companion for life, not just for a few years. The Tangente is perhaps destined to last forever like few other watches from Glashütte. It becomes better and more beautiful with every glance. And with its elegant and discreet platinum gray dial: even more.
The platinum metal makes a rich foil for both the gold lettering on the dial and the slender typography with discreet serifs that was created in the 1920s; Bauhaus-inspired design codes still appear ultra-modern a century later. “Tangente is first and foremost a consummate Glashütte watch,” adds Borowski. “And that is exactly what its design expresses: it is about precision, longevity and emphasizing the personality of the wearer.
“The design is not in the foreground, but serves the essence and function of the product. We refrain from stereotypes, from the creative exaggeration of masculinity or femininity, and the color comes (almost always) from the material, as is the case here with Tangente Neomatik in platinum grey.’ §