New Amazon Go format debuts

Amazon today opened its first larger-format Amazon Go cashierless convenience store, a 6,150-square-foot location in suburban Mill Creek, Washington.

Located at 13209 39th Ave. SE, Suite 101, at Mill Creek, the new Amazon Go has approximately 3,250 square feet of front-front retail space. The total size of over 6,000 square feet makes the latest Go concept much larger than the current 25 Amazon Go stores, which range from 450 to 2,700 square feet at the front. Existing locations — in Chicago, New York, San Francisco and Seattle — also focus on high-traffic spaces in urban markets.

Seattle-based Amazon said the Mill Creek Go store, open from 6 a.m. to 10 p.m. daily, brings a expanded range of food and beverages to take away, including a wider selection of beers and wines and daily staples. The e-tailer noted that the store is also home to a new bespoke kitchen, which offers around 30 fresh breakfast and lunch items available throughout the day. Options include breakfast bowls and sandwiches, burritos, hot and cold sandwiches, salads, and wraps. Customers can also make any kitchen item made-to-order into a meal by adding fries and a soda fountain for an additional $2.49.

Specialty beverage offerings include Starbucks fresh brew coffee and espresso as well as draft beverages such as RISE Nitro cold brew coffee, Health-Ade kombuchas and ICEE slushies. Amazon noted that the store also offers self-serve Pinkberry Fro-yo with a variety of toppings, the first time Pinkberry has been available in Washington state.

Like other Amazon Go sites, the Mill Creek store carries an assortment of local brands, including Alki Bakery, Macrina Bakery, Sri Bella, Reuben’s Brews Black Raven Brewing, Aslan, Charles Smith, and Gilbert Cellars.

Buyers can also access a range of services. In addition to Amazon’s Just Walk Out technology, which allows customers to skip the line, the store offers packaging-free returns and offers two standard Volta Level 2 electric vehicle charging stations, which customers can use for free. Blue Rhino Propane and Amazon gift cards are also available for purchase.

In support of the opening of Mill Creek Go, the store is offering customers $6 made-to-order sandwiches and wraps as well as $3 made-to-order breakfast sandwiches and avocado toast for a limited duration.

When announcing the suburban Go store format in January, Amazon said it also plans to open another new concept Go store in the Los Angeles metro area, but did not provide details. In November, on Manhattan’s Upper East Side, coffeehouse chain Starbucks opened a Starbucks Pickup store that houses an Amazon Go store. Two more Starbucks/Go locations are planned for New York City this year, including Times Square.

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