Meta Announces New Avatar Fashion Store, Featuring a Range of Designer Collections

Avatars are the future of social interaction, and as such Meta is looking to provide more means of personal expression through your digital twin, with the launch of a new avatar fashion store, which will be accessible on Facebook, Instagram and Messenger.

As you can see in this example, Meta’s avatar fashion store will offer a range of avatar clothing options, with initial collections from fashion houses Balenciaga, Prada and Thom Browne.

Meta Avatar Store

However, the broader scope is that Meta will also allow digital creators to launch their own avatar fashion items, which they can then sell in the store as well, providing new monetization options for fashion brands and developers. individual. artists.

Which is similar to Roblox, where users already purchase clothing upgrades for their digital characters, or acquire them through in-game achievements. Indeed, Roblox offers a range of exclusive digital fashion items available from Gucci, GAP , Tommy Hilfiger and more.

Roblox City of Gucci

Fortnite also makes most of its money from the sale of “skins” or in-game character designs, which allow users to select and customize their in-game character’s appearance, with a growing range of variations. available.

Fortnite Shop

It’s a key mode of self-expression in these virtual spaces, where kids interact and spend more and more time, and both platforms provide a model, of sorts, of how Meta views his metaverse evolve. And by the time these young people reach adulthood, these formative social experiences may well become the blueprint for their future engagement, where the metaverse could truly take shape.

But now Meta needs to lay the groundwork, and avatars are a key part of that. Meta also recently made its avatar reactions available on Instagram, while also releasing enhanced 3D avatars for use on Facebook and Instagram in a variety of ways.

3D meta avatars

Meta is also working on its new photo-realistic avatarsand developing new ways to create more realistic avatar characters for the VR space – although Meta CEO Mark Zuckerberg recently noted that these more realistic representations can serve a distinct purpose in digital engagement, with your cartoonish avatar for daily interaction and a realistic version for e.g. business meetings in digital worlds.

Either way, the more Meta can align users with their 3D characters, the more comfortable people will feel using those representations as a representation of themselves in virtual spaces, and adding new fashion options provides another way to express who you are via your on-screen lookalike.

More expensive exclusive fashion items will also give users a chance to show off and show their wealth, status, presence, etc. And as social media has shown us over time, conceited representations of popularity and status are a massive thing, which is currently being reflected via expensive NFTs.

More exclusive, rarer, and more expensive digital items are already a mark of pride for people, and you can bet they’ll end up being popular on Meta’s platforms as well.

It may seem strange to some, even ridiculous, that people spend money on the looks of their digital characters. But younger users already are, to the tune of millions a year, and as Meta’s vision for Metaverse takes shape, it will become an increasingly important element.

It’s a smart move by Zuck and Co., aligning with existing and emerging trends.

Meta Avatar Store will begin rolling out next week, in the United States, Canada, Thailand, and Mexico.

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