JCK closes 30th anniversary show with record attendance and sales
The world’s largest and most iconic jewelry shopping experience, JCKoperated by X-rayperformed a show-stopping gem in Las Vegas in June, surpassing pre-pandemic attendance numbers in 2019 and bringing the jewelry industry together to celebrate JCK’s 30th anniversary.
Approximately 30,000 people from all facets of the jewelry industry have joined JCK and Luxury, the salon’s ultra-curated and exclusive jewelry shopping experience, for a week of product research, education and networking. Over 17,000 attendees from 130 countries did business with over 1,800 exhibiting companies in over 20 different exhibition districts. The industry once again came together under one roof at The Venetian and The Venetian Expo for JCK June 10-13, with the return of GEMS with AGTA Las Vegas opening a day earlier on June 9. Luxury hosted retailers June 8-13 and was open to guest retailers June 8-9.
“It was a festive and momentous year for the JCK community, ending with a round of applause from show exhibitors in all quarters, just like the first edition 30 years prior in 1992,” said Sarin Bachmann, vice-president of the RX group. Jewelry group. “This edition has come full circle with a lot of energy, excitement and, above all, connection and commerce.”
Bachmann added, “This year, we’ve seen increased footfall, quality lead generation, on-site customer success, and amplified optimism for the future of innovation and industry trends. jewellery, as well as the importance of face-to-face events”.
JCK 2022 not only celebrated its 30th anniversary, but was rated by many attendees and exhibitors as the best JCK show to date. With a focus on ease of navigation and an improved show layout, including inspirational activations and moments, JCK provided attendees and exhibitors with everything they needed to make the most of the 2022 show and spend a very pleasant time while doing business.
Cathy Calhoun of Calhoun Jewelers has been to all but one JCK and called JCK 2022 the best she has ever had.
“I found it very easy to navigate, between the way the floor plan was laid out and the mobile app allowing me to enter a booth number with step-by-step instructions on how to find it”, Calhoun said. “I was able to be very productive and have fun too, especially during the JCK Rocks event, both the show and the after-party. Everyone I spoke to was extremely happy!
Exhibitors also felt the energy and heavy foot traffic on the show floor.
Gioelli Group’s Mark Pasdon said the strategic curation and elevated ambience of the show and luxury experience far exceeded company expectations, and his team looks forward to attending the 2023 edition.
“This year’s luxury show attracted retailers who were there to do business, including many new retailers,” Pasdon said. “With our Marco Dal Maso men’s collection alone, we opened more than 30 new accounts and had the opportunity to reconnect with many of our current partners.
JCK exhibitors had similar feelings, including Stephanie Urbaetis of Urbaetis Fine Jewelry, who was very impressed with the turnout and the new layout of the show.
“We got a ton of new customers through our marketing and JCK’s marketing,” Urbaetis said. “I really like the Design Collective – it sets us apart from the rest of the crowd, which is super special.”
She added, “We are busy and everyone is happy to see everyone’s face.”
JCK Conferences and Education
The JCK Talks educational program has returned in a new format to equip attendees with the relevant and actionable tools, insights, and information needed to succeed in today’s retail climate. JCK Talks opened the day before the JCK show on June 9, with special sessions located in the first floor meeting rooms. From June 10-12, JCK Talks sessions took place live on the Showcase Stage in the new Innovation Hub area from 10 a.m. to 6 p.m., featuring expert speakers and panel discussions. This year, JCK Talks has formatted the lineup to allow for full tracks, creating a comprehensive experience of multiple sessions each day. Track topics included the following:
- Trends: design, style, consumer buying trends
- Responsibility: Sourcing, sustainability, DEI
- Sales: Team building, customer loyalty, storytelling conversion
- Relevance: NFTs & web3, digital fraud prevention, pass now
- Retail Innovation: technology, customers, in-store experience
- Marketing: social media, video content creation, digital marketing
JCK and Luxury once again hosted prominent speakers to open the show, including the following talks:
- Bill Benjamin, expert in emotional intelligence, performance and leadership, for “The Art of Empathy: The Antidote to Great Resignation”.
- Emmitt Smith, Pro Football Hall of Fame running back, businessman and entrepreneur, for “A Championship Vision: How Your Achievements Start With Your Vision and Dream.”
- Swan Sit, former global head of digital marketing at Nike, Estée Lauder and Revlon, dubbed the “queen of the clubhouse,” for “Web3 Is Coming–Navigating the Past, Present and Future of Retail.” Swan Sit shared insights into innovative platforms and technologies including Metaverse, NFTs and Web3 that are emerging and disrupting the way retailers interact with customers and tell a brand story.
Events and activations
For its 30th anniversary, JCK brought back popular entertainment such as its JCK Rocks event, featuring Miguel Cervantes, who plays the current Alexander Hamilton in the Broadway musical “Hamilton,” and other current and former members of the Hamilton cast for a high-energy, exclusive Hamilton Remix performance followed by an after-party.
New to JCK were Instagrammable activations and moments on and off the show, a few of which included the following:
- JCK Magazine “You” On Cover, a photo booth to imagine yourself on the cover of JCK Magazine
- Vogue Vignette, a live fashion sketch to capture wit and style in a one-of-a-kind fashion art memorabilia
- NFT Art Exhibition, featuring NFT artwork created by Rozes that brought jewelry to life and was first unveiled at Luxury
- JCK Commercial Video Booth, a short shareable video featuring attendees and teams
Other new areas included the Innovation Hub, where attendees could stop by for expert-led training and discovery of the people and brands that are changing the industry, and The Shoppe, with both a JCK show swag gift made by artist KicksbySammy and various designer goods. available for sale.
Diversity, Equity and Inclusion
At JCK and all RX events, “everyone belongs” is a dominant message. The culture of inclusion and diversity was celebrated at JCK through an increased presence of emerging BIPOC designers, talks, brand features and education.
For the first time, JCK sponsored the Black in Jewelry Coalition (BIJC) with booths in the JCK Design Collective showcasing various collections from six BIJC members: Adore Adorn, Christian Stone, Jam + Rico, JNCY Jewelers, Made by Malyia and The Personal Jeweler.
“History was made at this JCK event,” says Adrianne Sanogo, co-founder of BIJC. “I would like to personally thank [JCK] for being a visionary and committed to changing the narrative. It will always be part of your legacy and ours, to bring change and make everyone in the industry shine together.
BIJC board member Nellie Barnett said that in her three years at JCK, there was a noticeable difference this year in the amount of diversity and level of camaraderie among exhibitors.
“It was spectacular to see and be a part of,” Barnett said. “This is just the beginning.”
The Natural Diamond Council and Lorraine Schwartz also hosted six emerging designers as part of the Emerging Designers Diamond Initiative. Their collections were seen from June 9 to 12 at Luxury.
JCK Talks also featured a well-attended panel discussion titled “Attracting and Reaching New Customers Through Diversity, Equity and Inclusion.”
The association of women’s jewelry (WJA), JCK Partners, hosted the “Generating Impact Community Breakfast,” featuring a presentation by Karine Bah Tahé, Founder and CEO of Blue Level Training, a black woman-owned company focused on diversity training, at equity and inclusion, and remarks from Latoya Boyd, winner of the 2020 WJA Veteran Fellowship, sponsored by Jewelers Mutual Group.
Ongoing partnership with AGTA
The American Gemstone Trade Association (AGTA) and JCK announced that AGTA GemFair Las Vegas has extended their partnership with JCK until at least 2025.
“This is exciting news for AGTA and our members, especially after such a successful show for us at JCK,” said Kimberly Collins, President of AGTA.
AGTA GemFair Las Vegas will be located on the ground floor adjacent to the Venetian Expo’s Luxury and Plumb Club pavilions.
Bachmann added, “We are delighted to bring an important partner such as AGTA back into the fold with an expanded long-term commitment. We received great feedback on AGTA’s return to JCK and are excited to let the industry know that they can count on AGTA’s presence at JCK in Las Vegas for many years to come.”
JCK 2023 will take place June 2-5 at The Venetian and The Venetian Expo, while Luxury will take place May 31-June 5 (by invitation only on May 31 and June 1.