Discount grocery store opening 2 new NJ stores – more on the way

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Expansion plans for Lidl, the German discount grocer, continue in New Jersey with two new stores opening this week, and more.

The two most recent stores are in Belleville and Garwood. Once they open, Lidl will have 20 locations in-state with several more at the planning stage. There will be special giveaways at the two new stores in conjunction with their grand openings, August 11 for Garwood and August 18 for Belleville.

According to Patch.com, “We welcome Lidl to Belleville with open arms as we continually recruit the best service companies for the direct benefit of our residents,” said (Belleville) Mayor Michael Melham. The two new stores will be open from 8:00 a.m. to 9:00 p.m. Sunday through Monday.

Lidl earlier announced plans to open at least 10 new stores in New Jersey by the end of the year, with a total of 50 slated for the East Coast at a cost of $ 500 million. Locations in Glassboro and Woodbridge have opened this year, among others, and new stores recently received zoning approval in Parsippany and East Brunswick.

Globally, Lidl has more than 11,000 stores, including just over 100 in the United States; its German competitor, Aldi, has 10,000 stores in total with a much larger footprint in the United States with 2,000 stores.

The battle for New Jersey grocery dollars continues to rage as Lidl, Aldi, Trader Joe’s and others pursue market leaders like Stop and Shop, Shop Rite and Acme. Amazon Fresh is also opening two new stores in New Jersey.

The above post reflects the thoughts and observations of New Jersey 101.5 talk show host Bill Doyle. All opinions expressed are those of Bill Doyle.

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