Cousins Maine Lobster opens store in Asbury Park, NJ
They are best known for their food trucks, but Maine Lobster Cousins opened its first physical store in New Jersey on the Asbury Park Boardwalk. It’s at 800 Ocean Ave., where the Tower Dogs used to be.
Cousin’s Maine Lobster was started in 2011 by two real cousins from Maine living in California who were trying to come up with a business idea. They decided to start a food truck in Los Angeles, offering the food they had grown up with in Maine: lobster.
It turned out to be a hit and sales started to take off, but what really launched the brand was an appearance on “Shark Tank”.
New Jersey native Barbara Corcoran chose to invest in the cousins’ business, and under her mentorship, the business boomed. They now have franchise trucks all over the country, including four in New Jersey. The Asbury Park restaurant is their seventh physical location.
The Asbury Park store had its grand opening on Wednesday May 25; he was described as:
Guests enjoyed lobster rolls, lobster grilled cheese, clam chowder and other seafood delights. Guests toasted the festive opening with champagne and another highlight of the event. he event was the inauguration ceremony with the mayor. The restaurant officially opened to the public on Thursday, May 26 for dine-in and take-out service just in time for Memorial Day weekend.
Corcoran was on hand for the grand opening; Guess she wanted to keep an eye on her investment.
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