1-800-Flowers adds Alice’s table | PYMNTS.com

The Digital Gift Marketplace 1-800-Flowers.com, Inc. announced Tuesday, January 11, that it has acquired the Alice’s Table lifestyle platform, which offers live fully digital and curated floral, food and other experiences to guests. public, private and corporate events. customers across the United States

The move is a step forward in 1-800-Flowers’ strategic focus on developing immersive experiences, engaging content and interactive events, he said in the joint announcement, adding that it ‘is a way “to adopt entrepreneurial concepts that help deepen customer relationships and create a real sense of community.

“In our ongoing efforts to inspire more human expression, connection and celebration, 1-800-FLOWERS.COM, Inc. is always looking to see what the entrepreneurial community develops that will bring inspiration to our world,” said Dinesh Popat, President, BloomNet, in the ad.

“Our partnership with Alice’s Table began at the onset of the pandemic, and since then has given more than 80,000 people the opportunity to celebrate their creative abilities – and have fun! Alice and her team’s passion for providing clients with unforgettable events aligns perfectly with our company’s vision, ”he said.

1-800-Flowers will be working to develop new experiences with Alice’s Table, Popat said. Alice’s Table went fully digital in 2020 following her debut in 2015 as an expert in in-person flower arrangements in homes and places across the United States. creation.

“I am so proud of this tremendous moment of growth for the Alice’s Table brand,” said Alice Lewis, who will remain with the company as President of Alice’s Table. “The team at 1-800-FLOWERS.COM, Inc. has provided us with incredible support over the past two years helping us deliver the best virtual experiences to people from coast to coast.

“This next phase of our relationship will allow us to expand our reach to millions of new customers and deliver more next-gen experiences our customers love,” she said.

Related: 1-800-FLOWERS.COM to quadruple the workforce for the holidays

1-800-Flowers.com has hired over 10,000 seasonal workers in its gourmet food and gift brands – Harry & David, PersonalizationMall.com, Cheryl’s Cookies and The Popcorn Factory – for the holiday season in production at large volume, the assembly of gifts, the distribution of operational support and its remote contact center. It is possible that some of the jobs will become long term or permanent.

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